The M Word

The team spent a gruelling day in Harrogate shooting a promotional film for Focus DIY. Focus have a new concept store design that will be rolled out across the country in the coming months. This video illustrates just how Focus intended to beat off the credit crunch blues with a brand new look to their stores. In my opinion this is one of the best DIY stores I’ve been in, big open and everything is easy to find. I also noticed stuff was a good price. I was particularly interested in the solar garden lights for £1.99 a billy bargain if you ask me.
A lot of the video was shot on steadi cam which virtually killed me – I guess its time to pack this kind of thing in and leave it to the young lads!

This entry was posted on Monday, August 31st, 2009 at 2:37pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.