The team spent a gruelling day in Harrogate shooting a promotional film for Focus DIY. Focus have a new concept store design that will be rolled out across the country in the coming months. This video illustrates just how Focus intended to beat off the credit crunch blues with a brand new look to their stores. In my opinion this is one of the best DIY stores I’ve been in, big open and everything is easy to find. I also noticed stuff was a good price. I was particularly interested in the solar garden lights for £1.99 a billy bargain if you ask me.
A lot of the video was shot on steadi cam which virtually killed me – I guess its time to pack this kind of thing in and leave it to the young lads!
Archive for August, 2009
Focus DIY Genesis Store
Monday, August 31st, 2009Gone fishing
Friday, August 7th, 2009
Doing research is perhaps the best part of film making.
The next short film is all about that magical moment when you catch a fish. I know most people see fishing as a really boring pastime, but as the biggest participation sport in the UK there must be something in it.
I’ve been hooked for a long time. My grandfather fished a lot and he introduced me to the sport at an early age. For me fishing is all about the anticipation. Quiet peace sitting by a pool, stillness nothing but nature around. Yet undernieth there is tension at any moment… BAM! The line goes taught, a splash and the fight comences. Too soon its all over the fish goes back in and the all is back to peace… until the next time …or not.